Our Mission
To make complicated research data easy to understand.
Our History
Gallup Pakistan Digital Analytics, an initiative led by Mr. Bilal Gillani, Executive Director of Gallup Pakistan, was launched in 2023 with a humble beginning but a bold vision. Our mission is to uncover hidden stories and insights buried within years of secondary research data, empowering policymakers, academics, social researchers, and development professionals with actionable intelligence.
Since its inception, we have been digitizing and analyzing large datasets from prominent sources, including the Pakistan Bureau of Statistics, Civil Aviation, Immigration, the Election Commission of Pakistan (ECP), Gallup International Association, and the State Bank of Pakistan. Through this work, we aim to transform raw data into valuable insights for public use, fostering informed decision-making and impactful research.
Gallup Pakistan, the parent organization of Gallup Pakistan Digital Analytics (GPDA) was established in 1980 in Pakistan by Dr Ijaz Shafi Gilani, Ph.D. from MIT in Political Science. With humble beginnings, within few years of its inception in Pakistan, Gallup Pakistan had broken the previously held taboo that only Government agencies could do survey work in Pakistan. Using innovative technologies of the time like Telex and Postal system, Gallup Pakistan set up field networks of capable individuals around the country so that field happened with knowledge of local laws and customs. During the 1985 elections, Gallup Pakistan conducted its first Exit Poll in the country and got widespread publicity on National and International Media. Public Opinion Polling was still a novelty for Pakistan as well as for the wider developing countries.
Now at GPDA, we are leveraging modern AI/BI technologies to make data not only easy to access and understand but also useful for making smart decisions. Imagine turning years of research data into simple, powerful stories that show what’s happening in Pakistan’s society and economy, kind of like dashboard.
Our Leadership
Employee Testimonials
Our employee culture reflects ethical empowerment, inclusion, and collaboration. Hear what our employees have to say about what makes GPDA a great place to work!
"This internship was a transformative experience. With exceptional mentorship, it bridged the gap between academia and practice, enabling the real-world industry application of my academic training as a Business Analyst. Overall, a significant milestone in my personal and professional growth."
"In my role as a Business Intelligence Executive at Gallup Pakistan, I delved into extensive datasets spanning over a decade to conduct in-depth trend analyses, revealing insights into Pakistan's socio-economic landscape. I collaborated with cross-functional teams, employing Business Intelligence tools, data modeling, and advanced analytics to transform data into actionable insights."
"This internship allowed me to enhance my data visualization abilities and contribute meaningfully to a significant project under the guidance of experienced professionals. I completed comprehensive Power BI training in my tenure and applied my skills to develop a detailed dashboard for the PSLM 2018-19 project."
"My experience at Gallup Pakistan has been truly enriching. The company provided me the perfect setting to work on varied projects and sharpen my skills in machine learning and data analytics. The exposure to industry-standard tools and practices was invaluable. I’m thankful for the chance to contribute and learn in such a professional and supportive organization."
"My internship at Gallup Pakistan Digital Analytics was a rewarding experience. Working closely with experienced professionals, I gained invaluable hands-on expertise in data analysis and business intelligence. The supportive and collaborative environment encouraged me to push my boundaries and excel."