ABOUT US

Gallup Pakistan, the parent organization of Gallup Pakistan Digital Analytics (GPDA) was established in 1980 in Pakistan by Dr Ijaz Shafi Gilani, Ph.D. from MIT in Political Science. With humble beginnings, within few years of its inception in Pakistan, Gallup Pakistan had broken the previously held taboo that only Government agencies could do survey work in Pakistan. Using innovative technologies of the time like Telex and Postal system, Gallup Pakistan set up field networks of capable individuals around the country so that field happened with knowledge of local laws and customs. During the 1985 elections, Gallup Pakistan conducted its first Exit Poll in the country and got widespread publicity on National and International Media. Public Opinion Polling was still a novelty for Pakistan as well as for the wider developing countries. 

Now at GPDA, we are leveraging modern AI/BI technologies to make data not only easy to access and understand but also useful for making smart decisions. Imagine turning years of research data into simple, powerful stories that show what’s happening in Pakistan’s society and economy, kind of like dashboard.