1 in 6 Pakistani Households Consume Naswar — A PKR 61 Billion Market

Sometimes the most powerful insights come from simple national aggregates.

Here’s what the latest household consumption data shows about naswar (betel nut) in Pakistan:

📊 Key National Numbers
16.3% of households report consuming naswar
→ That’s roughly 1 in every 6 households
This translates into 6.26 million households nationwide
The total annual market size is estimated at
PKR 60.94 billion

Gallup Pakistan Digital Analytics we have a dashboard that tracks total market size of around 300 products and services in Pakistan. Visit here if you are interested

https://lnkd.in/evkKwGnN