Halwa Poori: Pakistan’s Most Expensive “Occasional” Habit?

We often think of halwa poori as a Sunday indulgence — festive, occasional, maybe even rare.

But the national data tells a more interesting story.

📊 The Numbers
7.6% of households in Pakistan buy halwa poori
→ Roughly 1 in every 13 households
That equals 2.91 million households nationwide
The total annual market size?
PKR 12.40 billion

Gallup Pakistan Digital Analytics we have developed a dashboard that tracks market share and value of around 300 products and services.

Dashboard can be accessed here : https://lnkd.in/evkKwGnN