Naswar Is a KP–Balochistan Story

In Pakistan, 16% of households report spending on Naswar / Betel nut in the past fortnight — but this national figure hides sharp regional contrasts.
🔹 Khyber Pakhtunkhwa: 35%
🔹 Balochistan: 27%
🔹 Islamabad: 15%
🔹 Sindh: 13%
🔹 Punjab: just 7%
The urban–rural divide is equally revealing:
🏡 Rural: 17%
🏙 Urban: 13%
This is not merely a consumption statistic — it reflects deep cultural, social, and regional behavior patterns that often get lost when we look only at national averages.
One product. Multiple Pakistans.
As always, the percentage represents households that reported spending on Naswar/Betel nut in the past fortnight, based on large-scale household survey data.